Meet Food Network Asia’s Sandwich King, Jeff Mauro!

If you think you know everything about making bread, wait till you meet the Food Network Asia’s Sandwich King - Jeff Mauro!

A Chicago native with a passion for cooking, Jeff has worked in the restaurant industry since high school, taking on nearly every role imaginable from line cook to caterer to chef instructor. He graduated from California’s Hollywood Kitchen Academy & pursued a career as an entertainer & comedian in Los Angeles & later returned home to do what he knew & loved best – working with food.

After competing & winning on season 7 of Next Food Network Star, Jeff was granted his very own Food Network programme. His hit show #SandwichKing features a diverse array of recipes focusing on Jeff's number one culinary love. In this show, Jeff proves you can turn any meal into a sandwich & any sandwich into a delicious meal.

It was really fun meeting the comedian Sandwich King, learning the real meaning of gourmet between two slices of bread.

It was most entertaining as we watch Food Network Asia’s Jeff Mauro aka Sandwich King live in action!

Have you heard of Celery Seeds? I use #Celery a lot in my cooking, but it was an eye-opening experience for me as I’ve not heard of celery seed. If you’re also new to this, it’s apparently a key ingredient in an American Coleslaw!

Tada, here’s his creation for the day: Jewish Brisket Sandwich with Smoked Mozzarella & Red Cabbage Slaw! Visit the link for Jeff's recipe with photo instructions!

At the workshop in #AsianFoodChannelStudio, media were treated to a sandwich lunch as Jeff Mauro brought his platter of surprises & treats to the lion city.

In no time, our tables were lined with Red Cabbage Slaw, Mozzarella, Beef Brisket, Carrot Cranberry Salad & Bun. Say “hello” to my guest Anna, who was having fun at the workshop!

All of us got a hands-on experience stacking up our ingredients, making our own sandwich. Here's my work! Love those colours!

After making sure the guests were well-fed, Jeff introduced us to the #FoodNetworkStar. The Official Insider’s Guide to America's Hottest Food Show is your all-access, behind-the-scenes pass to Food Network’s highest rated series ever—where intense tests of talent & exciting guest stars steer a handful of finalists towards the ultimate dream job: his or her own Food Network show.

#FoodNetworkAsia surprised the audience with a lucky draw – a winner will walk away with a copy of the Food Network Star!

Guess who’s the lucky one??? Yours truly!!

And I also won a bear hug from the Sandwich King himself!

What do you think I was doing? Well, I’d to make an oath before the prize was handed over to me! The Comedian aka #SandwichKing made me swear that, “I’ll never sell this prize on eBay!” Lol!

I was one happy guest getting Jeff’s autograph.

This is so cool!

Earlier, Jeff was jokingly telling us he looked like a pregnant man in the Food Network Star. That got us all rolling with laughter!

Well, I got Mr Nice to sign on his pix too - "First Ever Pregnant Male!"

Food Network Star: The Official Insider’s Guide to America's Hottest Food Show brings you all the drama of seasons one through seven - plus winning recipes like this one! The Shrimp Puffs Recipe in the book particularly caught my attention! Retailing @ USD $21.99, it’s now on offer @ just USD 14.94!

At the end of the event, all invited guests got to bring home a goodie bag containing Food Network Magazine, Apron, Sandwich Box & a Silicone Spatula!

In this June’s issue of the magazine, you’ll get a bonus booklet containing 50 Coleslaw recipes so be sure to head to the bookstore now!

In the new season’s 10 episodes, #JeffMauro will create sandwiches beyond your wildest imagination, from reinventing classics like the Italian sub to concocting dessert sandwiches that will satisfy every sweet tooth, proving to viewers why he reigns as Sandwich King.

Sandwich King season three premieres Wednesday, 19 June at 2000 hrs (SIN/HK) on Food Network Asia (StarHub channel 433) & screens new episodes every Wednesday. Encore episodes air Mondays at 1430 hrs & Fridays at 0730 hrs. Jeff will also appear in the series $24 in 24, premiering on Food Network Asia in Q4 2013.

Thank you Food Network Asia, for the entertaining event!