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Meet Food Network Asia’s Sandwich King, Jeff Mauro!

If you think you know everything about making bread, wait till you meet the Food Network Asia’s Sandwich King - Jeff Mauro!
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A Chicago native with a passion for cooking, Jeff has worked in the restaurant industry since high school, taking on nearly every role imaginable from line cook to caterer to chef instructor. He graduated from California’s Hollywood Kitchen Academy & pursued a career as an entertainer & comedian in Los Angeles & later returned home to do what he knew & loved best – working with food.

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After competing & winning on season 7 of Next Food Network Star, Jeff was granted his very own Food Network programme. His hit show #SandwichKing features a diverse array of recipes focusing on Jeff's number one culinary love. In this show, Jeff proves you can turn any meal into a sandwich & any sandwich into a delicious meal.

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It was really fun meeting the comedian Sandwich King, learning the real meaning of gourmet between two slices of bread.

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It was most entertaining as we watch Food Network Asia’s Jeff Mauro aka Sandwich King live in action!

food network asia jeff mauro celery seeds coleslaw
Have you heard of Celery Seeds? I use #Celery a lot in my cooking, but it was an eye-opening experience for me as I’ve not heard of celery seed. If you’re also new to this, it’s apparently a key ingredient in an American Coleslaw!
food network asia jeff mauro jewish brisket sandwich recipe
Tada, here’s his creation for the day: Jewish Brisket Sandwich with Smoked Mozzarella & Red Cabbage Slaw! Visit the link for Jeff's recipe with photo instructions!

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At the workshop in #AsianFoodChannelStudio, media were treated to a sandwich lunch as Jeff Mauro brought his platter of surprises & treats to the lion city.

afc studio food network asia jeff mauro cooking demo
In no time, our tables were lined with Red Cabbage Slaw, Mozzarella, Beef Brisket, Carrot Cranberry Salad & Bun. Say “hello” to my guest Anna, who was having fun at the workshop!

jeff mauro jewish brisket sandwich recipe
All of us got a hands-on experience stacking up our ingredients, making our own sandwich. Here's my work! Love those colours!

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After making sure the guests were well-fed, Jeff introduced us to the #FoodNetworkStar. The Official Insider’s Guide to America's Hottest Food Show is your all-access, behind-the-scenes pass to Food Network’s highest rated series ever—where intense tests of talent & exciting guest stars steer a handful of finalists towards the ultimate dream job: his or her own Food Network show.

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#FoodNetworkAsia surprised the audience with a lucky draw – a winner will walk away with a copy of the Food Network Star!

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Guess who’s the lucky one??? Yours truly!!

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And I also won a bear hug from the Sandwich King himself!

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What do you think I was doing? Well, I’d to make an oath before the prize was handed over to me! The Comedian aka #SandwichKing made me swear that, “I’ll never sell this prize on eBay!” Lol!

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I was one happy guest getting Jeff’s autograph.

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This is so cool!

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Earlier, Jeff was jokingly telling us he looked like a pregnant man in the Food Network Star. That got us all rolling with laughter!

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Well, I got Mr Nice to sign on his pix too - "First Ever Pregnant Male!"

food network star winning recipes shrimp puffs
Food Network Star: The Official Insider’s Guide to America's Hottest Food Show brings you all the drama of seasons one through seven - plus winning recipes like this one! The Shrimp Puffs Recipe in the book particularly caught my attention! Retailing @ USD $21.99, it’s now on offer @ just USD 14.94!

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At the end of the event, all invited guests got to bring home a goodie bag containing Food Network Magazine, Apron, Sandwich Box & a Silicone Spatula!

food network asia magazine coleslaw recipes
In this June’s issue of the magazine, you’ll get a bonus booklet containing 50 Coleslaw recipes so be sure to head to the bookstore now!

food network asia sandwich king jeff mauro
In the new season’s 10 episodes, #JeffMauro will create sandwiches beyond your wildest imagination, from reinventing classics like the Italian sub to concocting dessert sandwiches that will satisfy every sweet tooth, proving to viewers why he reigns as Sandwich King.

Sandwich King season three premieres Wednesday, 19 June at 2000 hrs (SIN/HK) on Food Network Asia (StarHub channel 433) & screens new episodes every Wednesday. Encore episodes air Mondays at 1430 hrs & Fridays at 0730 hrs. Jeff will also appear in the series $24 in 24, premiering on Food Network Asia in Q4 2013.

Thank you Food Network Asia, for the entertaining event!


  1. That sandwich looks amazing! You are so lucky to attend all these wonderful events.

    1. Liz, I think so too. I'm having a good time attending these cooking shows :)

  2. nice! i haven't heard nor seen of celery seeds before either, do the seeds possess the same aroma as celery?

    1. Ken, completely different scent! Smell more like one of those spices. Lol!

  3. Wow how fun Shirley and congratulations on being the winner of the book...awesome!
    Thanks for the fun post and hope you are having a lovely week :D

    1. Juliana, glad you've enjoyed reading! Thks & have a good week!

  4. Haha his expression while hugging you was so hilarious! You're so lucky meeting him :)

  5. Awww...amazing. I feel inspired to make better sandwiches. You are so lucky to get a hug ^.^

  6. Haha! Love the message he wrote to you!~ :)

  7. Wow! I didn't know there's a sandwich king until today! Looks good... he seems like a really friendly guy :)

  8. This looks like a great session. How lucky that you won the book prize! I'm sure there's lots of recipe worth trying out. Celery have seeds? I never know that....

  9. guy that can cook is <3 <3 haha

    1. HYL, hahaha! That's why I'm trying hard to get my son to cook too. Lol!

  10. Yummy yummy yummy! I think its awesome you got to attend such a workshop! I'm a huge fan of savory meal type sandwiches and not just plain ham and cheese types! Great stuff, thanks for sharing!

    1. Sharlynn, I love any kind of sandwiches as long as they've got lots of ingredients in them. Lol! Thks, sweetie! You have a lovely weekend!

  11. What a fun event to attend and how lucky you've won. Congrats. :) haha...he does look a little preggo in that picture. So funny. I bet it's a lot more fun watching him in a live demonstration than the TV show.

    1. Amy, hahaha! I'm gonna tune in to his shows from now :)

  12. Congrats on winning the Sandwich King's book, Shirley!

    I'm not too sure if I'll be able to watch his show as I don't have Astro Beyond. I love looking at the sandwiches, especially yours; yours certainly look better than mine. =D

    1. Ciana, thks dear! U're simply adorable. Hahaha!

  13. Wow! You won a prize! You really have a good looking lucky face!

    I love sandwiches like crazy since I saw how Americans ate them. This celery seed is really new to me too. Now I might want to start making sandwhices often as it looks healthier than eating fried stuffs.

    1. TM, hahaha! I'll be posting his recipe soon so look out for it!

  14. Hope the Sandwich King will also visit the Philippines!!!Congrats Shirley!!

    1. Benilia, looks like we've another fan here! Thks, sweetie!

  15. Congrats! you won a prize and a big hug from the sandwich King.!! lol.. Lovely!!

  16. Wow, that's awesome you got to meet him. I love his sandwich recipes too:) how do you get to attend such events?

    1. AC, lucky me, I guess! Thanks so much for leaving your lovely note, & it's great having you around! Stay tuned for my Christmas Giveaways........


A lovely note makes a beautiful day!
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