HUGO Red, The Daring New Fragrance For Men!

Revealing the latest HUGO fragrance for men – HUGO Red!

HUGO Fragrances is thrilled to announce Jared Leto as the ambassador for the new addition to the fragrance collection, HUGO Red! Jared has accompanied HUGO Fragrances throughout numerous events in the past year & has become strongly connected to the brand, synonymous with its innovation, creativity & irreverence.

Interesting, the launch in Singapore took place at an art gallery - the sexy Red Sea Gallery on Dempsey Hill. It was an evening of pushing your boundaries with HUGO Red!

The event was divided into two parts, where the session kicked off with an intimate walk-through presentation on the scent¹s unique ingredients.

2013 also marks the 20th anniversary of HUGO, a brand that has always striven to challenge traditional rules & ideals. Embodying an avant-garde yet confident style, the HUGO collections take an innovative & unconventional approach to fashion, delivering progressive looks with a contemporary attitude.

HUGO Fragrances has always shared this attitude & the new HUGO Red is a perfect example of the brand’s creative & experimental spirit. Following in the footsteps of the iconic HUGO Man – a global best-seller for almost two decades – and its hugely successful follow-up, HUGO Just Different, HUGO Red is destined to become another perfume classic for men.

So what’s the scent like?
Accordingly, the HUGO Red fragrance is built around two contrasting accords: the ‘Solid Chill’ accord & the ‘Liquid Heat’ accord, which reflect the different facets of cold & hot metal.

The ‘Solid Chill’ accord combines grapefruit in the top note with rhubarb in the heart note to create a bitter fresh accord with a metallic accent that simulates the underlying strength of solid metal. While the ‘Liquid Heat’ accord is characterized by cedar wood & hot amber that blend together in the dry-down to convey the heat & fluidity of red-hot metal.

The transition between the two states of metal illustrates the idea of adapting under intense pressure; of going beyond natural limits to create something new and unique. Now, wouldn’t you like your man to smell like Jared Leto too?

Here’s a cocktail with a special rhubarb concoction……..

The second part of the session was followed by a light painting workshop where guests were challenged to unleash their creativity. So what do you think of our work?

Let’s toast to the daring new HUGO fragrance for men - HUGO Red!

HUGO Red – Line-up:

• Eau de Toilette - 40ml SGD 74
• Eau de Toilette - 75 ml SGD 90
• Eau de Toilette - 150 ml SGD 129
• Shower Gel - 200 ml SGD 38
• Deodorant Stick - 75 ml SGD 38
• Deodorant Spray - 150 ml SGD 38

* This is a scheduled post as I’m off blogging for the entire month of April. I’ll be posting my reviews for your reading pleasure during my absence. I thank you again for coming by, & especially taking your time to let me know your thoughts in the comment box below. Surprises galore at Luxury Haven........... I’ll continue my blog-hopping in May. See you soon & don’t miss me too much :)