Accessible and economical, mass-produced luxury items are filling the gap between cheap common brands and more extravagant versions like Louis Vuitton. The new ‘package deal’ combines quality, brand-names, and top designer style, without the use of second-rate materials.
Accessories offer the perfect solution - quality at a price not out of range for average consumer. US manufactured Coach handbags are examples of such a product. Michael Hill Jewellers and Michael Kors are other good examples of international trend-setters who are renowned for quality merchandise capable of keeping pace with current trends and customer demand.
Providing quality craftsmanship at shopper-friendly prices helps customers avoid the risk of purchasing counterfeit Louis Vuitton handbags, while enjoying the beauty and value of well-made niche items that don’t claim to be anything but what they are.
Making Way for Affordable Luxury:
Coach Outlets may not be situated in exclusive department centres; however they avoid having to directly compete with Gucci and Louis Vuitton shops. Strategically located in mid-range malls, they are able to take centre-stage, drawing the attention of prospective shoppers within an affordable luxury market. What’s more, many high-end items have to move over for increasingly popular lavish competitors.
Michael Hill and Michael Kors are included within the growing middle-range market. While the brands cost less, they have earned a reputation for excellence. Many consumers appreciate affordable designs coupled with quality craftsmanship.
A Taste of Class:
Elegance and beauty within a price range that is affordable. Styles by mid-range companies like Coach have successfully combined the attractive design elements of high-end brands with price tags not out of the reach of consumers who are looking for affordable luxury. Pom-poms and fringe are decorative features that are found on both mid and high-end items; yet affordable luxury items cost significantly less than Gucci's handbags. Additional examples of affordable luxury are found in the Tory Burch and Kate Spade brands manufactured in the US, and Karen Millen fashions from the UK. Several brands out of Europe, like the classic French Isabel Marant, Carven, and Longchamps and the Italian, Furla, offer strikingly attractive selections.
While many high-end manufacturers are experiencing plummeting sales, several mid-range companies are undergoing steady growth… with an ever increasing demand for affordable luxury items. Leading edge designs from Karen Millen, for example, are attracting fashion conscious women around the world. These increased sales are clearly reflected in company investments.
Reasonably priced clothing and accessories are providing customers with great selections at prices suited for most budgets. Michael Hill, Michael Kors, and Karen Millen are just a few of the great names that are giving traditional high-end brands a run for their money.