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Launching Clinique’s Dramatically Different Moisturizing Lotion+ From Just SGD 28!!

clinique dramatically different moisturizing lotion launch
Is it possible for a prestige moisturizer of 50ml retailing at only SGD 28? Sounds crazy, & I thought my eyes were playing tricks on me …………. Well, Clinique just did it!

buona terra clinique bloggers lunch event
I was delighted to be invited to the Dramatically Different Bloggers' Lunch Event, to be the first to witness CLINIQUE's biggest launch of the year!

buona terra clinique dramatically different bloggers lunch event
It was a slow lazy Saturday morning. With the warm sunshine, it was a rare occasion that I stepped out of my house on a weekend. But since Clinique kindly let me bring a guest, I was keen to catch up with my friend even on a family day. It was my first visit to #BuonaTerra, an Italian restaurant located along Scotts Road.

clinique dramatically different bloggers goodie bag
It was an informative workshop as bloggers were introduced to the Clinique Dramatically Different Moisturizing Lotion+.
clinique dramatically different moisturizing lotion
Do you know that Clinique is under Estée Lauder, & it was the first brand that the company had created? Amazingly, their signature #CliniqueDramaticallyDifferentMoisturizingLotion outbeat any moisturizer in the world’s beauty industry in terms of quantity!

clinique dramatically different bloggers lunch event
You may wonder why change the formula today if so many people have grown to love #DDML over the years:

“Clinique is consistently researching new ingredients & technology to modernize its products & ensure clients receive the maximum benefits. The world has changed since DDML was launched in 1968, & consumers need more from their daily moisturizer. As a leader in the skin care industry, it’s Clinique’s duty to provide a solution.

We work closely with our formulating dermatologists Dr. David & Dr. Catherine Orentreich to learn about people’s current skin care needs. Their patients have noted skin sensitivities caused by environmental assaults that the doctors have diagnosed as a weaken skin barrier. Clinique treats dermatological concerns so it was our duty to reformulate the Dramatically Different Moisturizing Lotion in order to help skin keep in the healthy essentials & better resist environmental influences.”

#Clinique products are Allergy Tested. What is the difference between “hypo-allergenic” and “allergy tested?”

“Although the word hypoallergenic appears on many beauty products, there's no agreement on what it really means which is why we set our own standards for ensuring skin's comfort. All Clinique skin care products are allergy tested by a medical research organization under a dermatologist’s supervision. Each formula is tested on 600 people twelve times for a total of 7,200 applications. If a single one of those 600 shows an allergic reaction, the formula is rejected.”

clinique dramatically different bloggers event
The Barrier Repairing Ingredients:
  • #Phytofix - a blend of sunflower seed cake, barley extract & cucumber fruit extract that helps to strengthen the skin’s barrier, imparting resilience & resistance to environmental stresses.

The New Moisturizing Ingredients:
  • #HyaluronicAcid - used in dermatology & medicine for years, & is proven effective in helping skin hold onto moisture for improved hydration.
  • #Glycerin - a well-known humectant that attracts moisture to skin. Considered highly “hygroscopic,” it absorbs water from the surrounding air.
  • #Urea - is a naturally occurring component in the production of skin’s own natural moisturizing factor (NMF). NMF ingredients mimic the function of healthy skin.

clinique dramatically different bloggers workshop
The event was fruitful & attention-grabbing, especially with Clinique's humorous Brand Manager Nance Tan, & Trainer Cecilia Tay.

buona terra clinique dramatically different blogger workshop
There was an interesting demo by Trainer Cecilia. Using a sponge which strongly represents our skin, she showed us how important it is to keep our skin moisturized. A dry sponge doesn’t absorb well, & the same is true of skin. #DramaticallyDifferentMoisturizingLotion helps create a ‘wet sponge’ effect, making skin more receptive to additional skin care treatments. Just like the sponge, our pores are bigger & flaws are more visible if our skin is not well moisturized. Food for thought: You can have the best moisturizer in the world, but if you don't take care of your skin & it can't retain moisture, what's the use of applying #moisturizers?

clinique dramatically different moisturizing lotion workshop
Cecilia also showed us the importance of exfoliation. She swabbed a cotton pad on a model’s arm to exfoliate, & dirt was instantly captured. Not that the model didn’t shower that morning, but because we shed 40,000 dead skin cells every minute, that’s why there’s a need for us to exfoliate.

clinique dramatically different moisturizing lotion demo
On the exfoliated arm of the model, moisturizer was easily absorbed into the skin. But on the other arm without exfoliation, the moisturizer had difficulty penetrating into the skin even after few swabs. Well, to those lazy people out there, hope this illustration motivates you to exfoliate your skin at least once a week.

dramatically different moisturizing lotion blogger review
Hope you've enjoyed the demo as much as I did. Be sure to catch their launch on 11 July 2013! The Clinique Dramatically Different Moisturizing Lotion+ is available in 2 sizes: 50ml for SGD 28, & 125ml for SGD 60.

dramatically different moisturizing lotion+ reviews
Reasons for the economical pricing:
  • To be very accessible to all.
  • To encourage trial to enjoy its enhanced results.
  • The price is not of any hindrance to buy.
  • To reinforceits skincare authority status.
  • Alignment of retail price to travel retail (duty-free).

clinique dramatically different moisturizing lotion+ review
Some things never change. That iconic shade of yellow, that silky texture, that remarkably quick absorption, & that famous healthy glow! 1,600 people across 5 countries participated in the clinical testing, & the results show more than double the moisture levels, so skin is consistently moisturized throughout the day. #CliniqueYellow

Thank you Clinique, for the delightful morning!

Are you a Clinique fan? Which items are you currently using now? With the price tag of just SGD 28 for a 50ml, how encouraged are you to try the Clinique Dramatically Different Moisturizing Lotion+ when they launch this July 11?

32 comments:

  1. yup exfoliating is imporant. get rid of dead skin

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    1. Kathy, I exfoliate not just my face but my body too. I think it's really impt that we do that.

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    2. Whooa! This is the first time I hear someone exfoliates the body too. I thought it has to be done by scrubs at massage centres.

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    3. TM, no need lah! Hahaha! I do that during showers & also before I go for my massage. I don't like to have my scrubs in spa cause I always feel so cold :<

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  2. Exfoliation every morning or goodbye skin ;)

    Cheers
    CCU

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    Replies
    1. Uru, every morning?? Once or twice a week should be sufficient :)

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  3. I use a couple of products from Estee but nothing from clinique. Wondering if the same is applicable in Malaysia, would love to try the lotion.

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    Replies
    1. Nava, I'm new to Clinique too, but I adore Estee Lauder. However, as more sophisticated range of skincare surfaced, I soon forgot all about EL :< Would love to have the chance to try again. I'm sure you'll hear of it if Clinique launched the same product there, so look out for it!

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  4. It's great to know that Clinique had improvised their Dramatically different moisturising lotion. I've used their range of products during my teenage days but have since outgrow of it thinking that it's no longer suitable for my skin. Those days, my neighbours used to marvel over my good skin and asked me about the products I used. Now I should seriously reconsidered picking it back up again.

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    Replies
    1. DS, great sharing! I'm pleased that this post has reignited your childhood memories :)

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  5. Great post, Shirley. I'm inspired to make more effort to care for my skin! ^.^

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    Replies
    1. Sharon, thks sweetie! Glad you've found it informative :)

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  6. long time no came here visits liao~ just kacauing around~ sorry i don't really know much about skin product~ >.<

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    Replies
    1. ML, thks for coming by! It's alright, u can always pick up some skincare tips....

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  7. I know that Clinique and Estee Lauder are very good brands with loyal fans worldwide. I use Biotherm hoping that I could look macho like Takeshi Kaneshiro.

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    Replies
    1. TM, hahaha! U're super cool! So u're using Gatsby for your hair too so u can look like him??

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  8. I'm feeling cheated because I just bought myself 2 bottles of DDML at the airport for >S$100! :( but glad to know that they are improving it after so long! I love DDML as it is kind to my sensitive skin :)

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    Replies
    1. Janine, I'm so sorry to hear that. Buy the new ones to avg the cost? I often do that to console myself. Thks so much for sharing your thoughts with us. Glad to have another Clinique fan here :)

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  9. Wow, that's very affordable pricing for Clinique products. Hmm I shall check it out soon during window shopping or at DFS :P

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    Replies
    1. Xinyun, have fun! Hope u'll like it as much :)

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  10. This product has been around for AGES! I remember using it when i was in my teens.

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    Replies
    1. Trishie, hahaha! Glad it brought back memories.......

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  11. ah, I got help my friend to collect this from Nuffnang and I posted it on Instagram :P

    didn't know it is a cool product :x

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    Replies
    1. Edmend, that's nice! You should've kept it for yourself. Hahaha!

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  12. Shirley, Clinique products have long been a favorite. I also like their trial size "goodie bags" that they provide from time to time with the purchase of their products (don't know if they do that there) -- nice way to sample colors and items I hadn't considered. Thanks for the exfoliation tips, too!

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    1. Kim, great having another fan here! It's my 1st time using Clinique tho' many flight attendants used to snap up their products whenever we flew to USA during my SQ days. Glad you've enjoyed the post!

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  13. This is such a good news...price lowered

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    Replies
    1. Pepper, definitely worth checking out!

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