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SK-II Empower Me Campaign with UN Women Singapore & Image Flair

1.5 billion people worldwide live on less than 1 dollar a day, & 70 percent of them are women. According to a United Nations Development Programme (UNDP) study in 1995, women carry out more than two-thirds of the world's work - the equivalent of 11 trillion dollars or almost 50 percent of world GDP. Women also shoulder almost all responsibility of meeting the basic needs of the family. Yet, they only receive an estimated 10 percent of the world's income & own only 1 percent of the means of production.

sk-ii empower me campaign
SK-II has teamed up with UN Women Singapore & popular image styling consultancy Image Flair to unveil its first-ever EMPOWER ME Campaign in Singapore recently, to give the gift of empowerment to young at-risk women by equipping them with social knowledge & enhanced image styling skills to secure better employment opportunities & career advancement.

sk-ii empower me un women singapore image flair
As part of this campaign, the prestige beauty brand donated S$10,000 to UN Women Singapore to fund a series of ‘The Empowerment Effect’ Workshops in January 2013 for young at-risk women.

sk-ii empower me sheila sim singapore
The event was held at Robinsons Raffles City to an audience of more than 100 guests, including SK-II’s retail & charity partners, SK-II’s elite Crystal Club members, media representatives & graced by SK-II Brand Ambassador & renowned international model, Sheila Sim.

sk-ii empower me event
Members of the public did their part to spread the message of empowerment simply by purchasing S$500 worth of SK-II products, entitling them to pledge their commitment at the SK-II Empower Pledge Wall.

sk-ii empower me campaign un women singapore
UN Women is the United Nations’ Entity for Gender Equality & the Empowerment of Women, active in most countries of the world. “Economic empowerment for women has been one of the key issues we champion strongly at UN Women Singapore, which is why we are honoured to partner SK-II for its first-ever EMPOWER ME Campaign. ‘The Empowerment Effect’ Workshops funded by SK-II are designed to instill young at-risk women with greater self-esteem & confidence, propelling them towards making a successful transition to self-sufficiency,” explained Trina Liang-Lin, President, UN Women Singapore.

sk-ii empower me campaign image flair
“Co-creating ‘The Empowerment Effect’ Workshops with UN Women Singapore has been an enriching experience. At Image Flair, we are devoted to empowering both the young & adults to gain the confidence required to build a successful personal image. We are glad to be able to coach young at-risk women to inculcate & practice image styling & personal grooming & social skills not only to restore their self-esteem but to empower them towards personal fulfilment,” reinforced Eunice Tan, Founder, Image Flair.

sk-ii empower me campaign luxury haven
Ladies, you can do your part too, by staying confident, by living our lives free from violence, & by improving our assets & enhancing our socio-economic position!

sk-ii empower me campaign door gifts
The macaroons in our "door gifts" tasted real yummy!

sk-ii empower me campaign skincare goodie bag
Our SK-II Goodie Bag: Facial Treatment Gentle Cleanser (S$89 for 120g), Facial Treatment Gentle Cleansing Cream (S$113 for 100g), Whitening Spots Specialist (S$176 for 30ml)!

14 comments:

  1. It is a great campaign...
    You look stunning here...Have a Great weekend!!

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    Replies
    1. Amy, thks dear & u have a lovely day too!

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  2. wow..the doorgifts are really attractive! :)

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  3. Some many door gifts, SK-II is so generous..yet to try any SK-II products because they are very pricey.

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    Replies
    1. Agnes, they're always awesome! Gotta take it as a long-term investment :)

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  4. What a great campaign started by SK II.

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    Replies
    1. Balvinder, it was an inspiring & eye-opening one!

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  5. Wow, door gifts plus goodie bag, plus $10,000 donation to UN women Singapore - SK-II is really generous. They really deserved to be call the prestige brand.

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    Replies
    1. DS, well said! Have a beautiful day, dear!

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  6. Hi Shirley, great posting. Love the goodies bag, they are so generous. Lucky you. :)

    Have a great week ahead,regards.

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    Replies
    1. Amelia, I'm always looking fwd to SK-II events......

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  7. They are so generous with their door gift

    ReplyDelete

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